Section
The business behind the racing line: teams, sponsors, promoters and the people building the sport.
15 stories
Fred Bertrand has spent his career on both sides of motorsport. He spent years at Renault and the FIA and helped build Formula E as a director, working on the side that organises and regulates the sport. Today he sits on the other side of the fence, as CEO and Team Principal of Mahindra Racing…
At 19, Belgian videographer Neil, who runs Plyde Media, is already working full-time in motorsport, capturing races and the people behind them for clients around the world.
Long before she became the voice of Porsche ARbox Carrera Cup Asia, Sammie Hum dreamed of being a TV host, and she was a grid girl during the last Malaysian Grand Prix in 2017.
Sarah Moore explains why building elite racing drivers requires more than raw talent, and how More Than Equal is preparing female racers for success.
Elite performance starts long before the lights go out. Jasraj Singh Sidhu explains why habits, recovery and preparation shape successful racing careers.
Dr Fran Longstaff explains how research, data and innovation are helping More Than Equal redefine driver development and unlock female motorsport talent.
At just 21, Nida Anis splits her time between the pit wall and planning meetings, working as both a motorsport engineer and a technical coordinator. Over the last four years, she has built trackside experience across Asia and Europe while studying and helped shape team operations and new programs behind
No woman has raced in Formula 1 since 1976. More Than Equal is betting that’s a pipeline problem rather than a talent one, and it has put an Olympic-system builder in charge of proving it. CEO Tom Stanton on why fixing motorsport means rebuilding the way in.
Success in motorsport extends far beyond what happens on the racetrack. Behind every successful race team is a complex business built on sponsorship, commercial partnerships, media, talent development, and long-term strategy.
For many aspiring engineers, motorsport is the ultimate destination, but few understand what it actually takes to build a career in the industry. Beyond the glamour of race weekends lies years of preparation, technical expertise, problem-solving, and constant learning. In conversation with Hairpin Media, freelance race, data, and performance
FanCode occupies a distinct corner of India’s sports ecosystem. It is not a general OTT entertainment service that happens to carry sport, but an over-the-top, sports-only streaming platform built to serve fans across disciplines, from cricket and football to Formula 1 and MotoGP.
Shubham Sangodkar's journey in motorsports has taken him from Goa, India's smallest state, to the heart of Formula One. After completing his master's in racing car design at Brunel University, he joined Red Bull Racing as an aerodynamicist, winning two championships with the team
